Monday 11 July 2011












NAME: Mike Tsang
AGE: 26
FROM: London
OCCUPATION: Web Designer

OUTFIT
Cap- New Era
White Jersey- Zara
Vest- River Island
Chinos- Topman
Trainers- Size
Belt- Hong Kong
Hoodie- Uniqlo
Glasses-Persol Mc Queen

INTERVIEW
How would you describe your style? Indie, casual and Hiphop




Where do you get your fashion inspirations from? Others, people around. Brick Lane, Shoreditch
Where do you like to shop and what are your favourite retailers? Covent Garden, Carnaby street, Urban Outfitters, Topman and All saints
What do you think the mens trend is at the moment? Tight Fitting, Indie, Bold colours, Gold and Curly Hair
What is a must have item this season? A Gold Watch
What is the most important thing about fashion to you? Look Good Feel Good.


SOINLOVEWITHFASHION SAYS: Chinos are a big thing this season for men, and i particularly like it in this goldish brown colour. The colour goes great with simple whites and denim jackets or denim shirts. Instantly gives a stylish, fresh, cool look.

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NAME: Jana Hogstrand
AGE: 16
FROM: Bromley

OUTFIT
Blouse- Zara
Skirt- Zara
Belt- River Island
Bag and Glasses- Topshop
Pumps- Clarkes

INTERVIEW
Where do you get your fashion inspirations from? I really like looking through magazines like Elle and Vogue. Mainly I just get my inspirations from the streets and people.
Do you have any style icons? I really like Emma Watsons stuff
What do you think is in trend right now? Still quite vintage and denims coming in quite heavily like dungarees. I really want to get a pair.
Where do you like to shop? Topshop and i love miss Selfridges
What colours do you see coming in the future? Definitely a lot more pastels
Do you have any style tips you want to share? Whatever looks good on you, should be the way to go.

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NAME: Ellie
AGE: 21
OCCUPATION: Student and Part time sales assistant

OUTFIT
Dress- Topshop
Shoes- Marks and Spencers

INTERVIEW
What should be a key piece to a girls summer wardrobe? A Long flowy skirt
What is a must have item? A thin black cape
How would you describe your style? Girly but i have sharp hair so masculine and feminine ..And i like polka dots!!
What do you think the current trend is? Crop tops, showing your belly
Where do you like to shop? I really like going to markets and vintage shops and getting things abroad as well
Where do your fashion inspirations come from? Walking about and seeing what other people are wearing, taking bits from there and making it my own
Do you have a favourite retailer? Beyond Retro
What do you think the future trend will be? Something Gold


SOINLOVEWITHFASHION SAYS: Ellie has the 'one of the boys' look with a feminine twist and she pulls it off well. This trend has been very popular, This season, all the coolest girls will be borrowing from the boys, with pinstripes, felt suiting, white shirts and trousers providing a fresh riff on tailoring, while silk ties, cummerbunds and overcoats pack a manly punch. Ellie's dress is really pretty and i love the detailed flowery waistline and the neckline. Very 60s and it looks good on her skin tone with her cute pixie blond crop. Pair your white dress like Ellie with sheer black tights and black shoes creating a bold contrast making the dress stand out more.

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NAME: Thomas Levi
AGE: 22
FROM: Hertfordshire
OCCUPATION: Student studying psychology and business and a sales consultant at Selfridges

OUTFIT
Navy Chinos- Zara
Polo- D Squared
Jumper- Brother bought him
Black Deso Boots- Office

INTERVIEW
Where do you get your inspiration from? I take a piece from literally everyone. Whatever i see, from TV, life, pictures, I just get a glimpse here and there.. and what inspires me.. hmmm i like old skool, i like classic retro.
Is that where your hairstyle inspirations from? Yeah definitely! It represents my studies, Psychology im ace-ing it and i got my hair and then the other side, business.. im loosing it.
What kind of style do you have? Prep with a classic twist
Whats in trend at the moment? Chinos is a big thing, chinos and checkered shirts, coloured chinos especially shorts. Coloured chinos and blazers.
What colour do you think is on trend ? Pink... like reddish... Salmon!

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NAME: Daniel
AGE: 20
OCCUPATION: Fashion journalism student and part time sales assistant @ Selfridges

OUTFIT
Denim Shorts- Topman
Fitted Vest- Topman
Knitted Shrug Cardigan- Topman
Shoes- Converse

INTERVIEW
Do you have a fashion icon? I love Diane von  
Furstenberg. Even though she doesn't design clothes for me I love the way she loves women and always designs clothes that extenuates the women's figure, the silhouette.. its beautiful. I also love Gweneth Paltrow in Great Expectations where she wears a lot of green, its absolutely stunning.
Whats your style? Simple, minimal.. less is more! I try not to follow trends just go with what I'm comfortable with.
What do you think is on trend? Colour clashing and mixed patterns
What do you see coming for autumn/winter 11? Gothic styles and chunky knits.
What can you not live without? A really tight pair of skinny jeans
What makes a good outfit? Something you feel comfortable leaving the house wearing, if you are instantly questioning if its good, its not the right outfit for you.
Do you have any style tips you want to share? Green suits pretty much every skin tone
What is your opinion on girl play boy look, females dressing masculine? It happened quite a lot it doesn't stand out as much these days, i do prefer it when women dress as women.. i feel like power to the women!!!!
Do you know of any upcoming brands? There is one called LUKE i think a menswear designer.

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NAME: Uda
AGE: 27
FROM: Italy
OCCUPATION: Works with Children and part time actress

OUTFIT
Dress- Zara
Belt- Charity shop
Shoes- Zara
Bag- Marks and Spencers


INTERVIEW
How would you describe your style? Simple, Original and cool.
Do you have any fashion icons? Not really I just wear what i feel comfortable in, there are a lot of styles i like but it doesn't suit my body.
Which places do you like to shop at? Camden, Nottinghill, East London, Brick Lane, lots of vintage shops. Beyond Retro, that's my favourite.
What do you think will always be on trend? Definitely Skinnys. Skinnys are always on and can be mixed with anything and you can always look different.
Do you like the 60s Fashion? I love it, and it looks really good but i feel like its very uncomfortable and tight and square. Were all different, its not for everyone but looks great on tall slender women.

SOINLOVEWITHFASHION SAYS: I love Uda's floaty white dress, so simple yet so summery and looks great with her chunky waist belt. Her brown leather laced up ankle boots give her a bit more edge contrasting with the innocence of her pretty white dress. Not forgetting her hair! Its gorgeous ! so cool! adds an element of old skool coolness to her image, makes her stand out from the rest. That's why i spotted her. Floaty white dresses are so in this summer, Get yourself one!

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